The purpose of this Online Privacy Statement is to inform you about the types of information we gather online about you when you visit the Trident Web site ("our Site"), how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, that information.
Trident respects your right to privacy. When you visit our Site, we may collect information on two different levels about your visit:
We want you to be aware of how we collect and handle information on our Site.
Trident collects personal information such as name, company and e-mail address, when you knowingly provide it to us. Our Web servers automatically collect statistical information about your visit such as pages visited and which browsers are used to visit our site.
If you contact us, we may keep a record of your correspondence or comments, including Personally Identifiable Information, in a file specific to you. We use this information to help us provide better service in the event you contact us again.
We do not sell, share or disclose individually identifiable information obtained online about our visitors to anyone outside of Trident or our group undertakings within the Associated British Foods plc group or companies directly engaged by Trident where confidentiality agreements are in place. The only exceptions to this rule are the following:
On occasion, Trident may share non-personally identifiable information with other companies in order to assess the results of a promotion or event. This information is used in aggregate only, and does not contain any information that would personally identify you.
Parts of our Site contain links to Associated British Foods plc and AB Agri Ltd group undertaking companies which may provide links to third-party Web sites for your convenience and information. When you access a non- Trident Web site, even one that may contain our company logo or subsidiary logos, we suggest that you carefully review the privacy policies of each site you visit. This Online Privacy Statement does not cover the information practices of those Web sites linked to from our Site. These other sites may send their own cookies to users, collect data, or solicit personal information.
This refers to information that lets us know the specifics of who you are. The Personally Identifiable Information we collect when you use our Site may include your name, mailing address, e-mail address, login names and passwords. Personal information you voluntarily supply when obtaining or request information from our Site is not shared for use outside Trident and its group undertakings within the Associated British Foods plc group, or companies directly engaged by Trident, where confidentiality agreements are in place. This information is Trident' proprietary data and is not available to any outside company (except where confidentiality agreements are in place) in this personalised form.
In order to provide the best service to our audience we would like to know who our users are, when they use our site and how often they use our site.
At times, we may utilize e-mail for any of these reasons:
In all of these situations you will be provided with direction on how to opt out of future e-mails of this nature.
Trident acknowledges your trust and is committed to protecting the information you provide us. To prevent unauthorized access, maintain accuracy, and ensure proper use of information, we have employed physical, electronic, and managerial processes to safeguard and secure the information we collect online.
A "cookie" is a small data file transferred by a Web site to your computer's hard drive. We send cookies when you surf our Site, respond to online surveys or polls, or request information. Accepting the cookies used on our Site does not give us access to your Personally Identifiable Information, but we can use the cookies to identify your computer. The aggregate information collected permits us to analyze traffic patterns on our Site. This can enable us over time to provide you with a better experience on our Site by improving the content and making it easier to use. For example, cookies can allow you to enter your password only once on pages where a logon is required. Most browsers automatically accept cookies, but you can usually refuse cookies, or selectively accept certain cookies, by adjusting the preferences in your browser. If you turn off cookies, though, there may be some features of our Site that will not be available to you and some Web pages may not display properly.
If there are changes or additions to the terms of this Online Privacy Statement, we will post those changes here so that you will always know what information we collect online, how we use it, and what choices you have. Please be sure to check this page before proceeding to use our Site. Regardless of any changes we make to our Online Privacy Statement, we will always use your Personally Identifiable Information in accordance with the version of the Statement in place at the time you provided your information, unless you give your express consent for us to do otherwise.
Trident is a division of AB Agri Ltd., the Agricultural Group
of Associated British Foods plc. www.abagri.com